Li Auto L9 Car Launch Event 2026

Li Auto L9 Car Launch Event | Atlantis The Royal Dubai | 2026

Back to Portfolio

Client: Li Auto Chinese Car Manufacturer

Category: Private Organization

Event Type: Car Launch Event

Expected Attendees:  300+ Pax.

Date: 04 September, 2026

Location: Atlantis The Royal, Dubai, UAE

Back to Portfolio

PROJECT OVERVIEW

Li Auto officially unveiled the all-new Li L9 on September 4, 2026, at Atlantis The Royal, Dubai, marking its UAE and Gulf region debut. The premium automotive launch brought together an immersive brand experience, live event production and a high-impact vehicle reveal for 300+ guests.

Topaz Events Management delivered the complete event experience in collaboration with Newness Events, managing event setup, staging, AV, lighting, branding, luxury furniture, guest flow and live execution.

Client Requirement

  1. Deliver a premium launch experience for the UAE debut of the Li L9.

  2. Create a visually impactful environment aligned with Li Auto’s premium positioning.

  3. Manage staging, AV, LED screens, lighting, branding and event infrastructure.

  4. Ensure smooth guest movement and coordination throughout the event.

  5. Deliver precise live execution for the main vehicle reveal and event programme.

OUR SOLUTIONS

To fulfill the vision of Li Auto, we delivered:

  1. Complete Event Management: Coordinated planning, setup and live event operations from start to finish.

  2. Event Production & Staging: Custom stage setup, LED screens, professional sound and dynamic lighting

  3. Premium Event Design: Integrated branding, luxury furniture and visual elements designed around the Li Auto experience.

  4. Guest Experience Management: Structured guest flow and on-ground coordination for a seamless event journey.

  5. Live Event Execution: Technical and production coordination to ensure the Li L9 reveal happened smoothly and with maximum impact.

CONCLUSION

The Li L9 UAE launch combined premium automotive branding with seamless event production and live execution. In collaboration with Newness Events, Topaz Events brought every element together to create a polished launch experience worthy of a major vehicle debut in Dubai

HIGHLIGHTS OF Li Auto L9 Car Launch Event