2026 — Dubai
Li Auto L9 Car Launch Event 2026
Car Launch Event
Topaz Events delivered the full Li Auto L9 car launch experience in the Dubai UAE, from event setup and AV to staging, branding, guest flow and live execution.
The brief
Projectoverview
Li Auto officially unveiled the all-new Li L9 on September 4, 2026, at Atlantis The Royal, Dubai, marking its UAE and Gulf region debut. The premium automotive launch brought together an immersive brand experience, live event production and a high-impact vehicle reveal for 300+ guests.
Topaz Events Management delivered the complete event experience in collaboration with Newness Events, managing event setup, staging, AV, lighting, branding, luxury furniture, guest flow and live execution.
What the client needed
01
Deliver a premium launch experience for the UAE debut of the Li L9.
02
Create a visually impactful environment aligned with Li Auto’s premium positioning.
03
Manage staging, AV, LED screens, lighting, branding and event infrastructure.
04
Ensure smooth guest movement and coordination throughout the event.
05
Deliver precise live execution for the main vehicle reveal and event programme.
What we delivered
To fulfill the vision of Li Auto, we delivered:
01
Complete Event Management Coordinated planning, setup and live event operations from start to finish.
02
Event Production & Staging Custom stage setup, LED screens, professional sound and dynamic lighting
03
Premium Event Design Integrated branding, luxury furniture and visual elements designed around the Li Auto experience.
04
Guest Experience Management Structured guest flow and on-ground coordination for a seamless event journey.
05
Live Event Execution Technical and production coordination to ensure the Li L9 reveal happened smoothly and with maximum impact.
The outcome
The Li L9 UAE launch combined premium automotive branding with seamless event production and live execution. In collaboration with Newness Events, Topaz Events brought every element together to create a polished launch experience worthy of a major vehicle debut in Dubai
Watch it back
The event on film
The Li Auto L9 reveal, produced by Topaz Events with Newness Events Management — stage, lighting and reveal mechanics.
On the night
Event highlights
Next step
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